Mass distribution of desktop publishing tools will result in a lot of bad desktop publishing.
Even if you never heard the word “hypertext” until 1995 you could still become an industry expert and author on the topic by 1997, even if your last job was in a grocery store.
The “free” and unfettered construction of the Internet has allowed the 50 worst copywriters in the world to push their message to billions.
What’s next?
