Intelligent branding for resale

Even if you’ve never heard of the Visual Data Group, you’ve probably heard of QlikView, the world’s fastest-growing software company.VDG_thumbnail

Visual Data Group is North America’s Elite Reseller of QlikView, an amazing business intelligence product that uses in-memory analysis and reporting to manipulate millions of database objects rapidly and intuitively.

Visual Data Group is a prime example of what a copywriter can do for a small enterprise: I named the company (also securing the URL visualdataexperts.com), created the tag line (True Business Intelligence) and wrote and directed the opening Flash animation, in addition to writing much of the site that is not oriented toward the QlikView product itself.

But QlikView is what people want to know about, so much of the copy comes straight from the QlikView site with some adaption for North American prospects. Forms, white papers and visitor tracking are the important, integral elements for this custom site based on a database-drive content management system for scalability and flexibility without sacrificing “legacy” work.

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