Adaptability.
If ever there was a company built on Darwinian theory, Bluewolf might be the one.
It was formed as the big consulting firms struggled with the end of the mega project era and the beginning of more affordable enterprise services via Web 2.0, cloud computing and platform-driven innovations (they were one of the first salesforce.com partners).
Realizing that brands always require fine tuning, persuasivecopy was engaged to re-align the consultancy’s services array, with a particular eye toward search engine optimization.
Of course there are some personal favorites. In the introduction to customer care the myth of the 80/20 rule is shattered. Within the prose covering demand generation it is declared “Marketing has Changed Forever.”
It is good to be a “marketing widget” for this Web 2.0 leader and early adopter.
