While it was my friend Dennis Erokan who can claim “get famous” as their own tag line, Help a Reporter Out is surely paying homage by claiming “Get sourced, get quoted, get famous.”
Today is HARO’s second anniversary and it’s been a lifesaver for hundreds of reporters and surely thousands of sources. For many PR pros it’s as mandatory as the morning’s first cup of coffee. As its reputation and popularity spread, what would a sudden influx of “newbies” do to the quality of leads and sources? Will HARO someday suffer its own eternal September?
We hope not. HARO is one of the most helpful tools in a marketing pro’s toolbox. May it ever be so.
