What happens when budget cutting goes deep into affluent regions? Why, launch a campaign, of course. And that’s just what SF’s Venables Bell & Partners did: a compelling pro bono campaign for the Marin Alliance for Public Schools. Though announced last March, the video and newspaper ads were just posted on Ads of the World.
The ads are engaging and to the point. As Paul Venables told The Marin Independent Journal, the campaign is “not too lofty or serious… It doesn’t take itself too seriously. It identifies the organization as an education-based one. And it underscores the importance of the issues.”
Yet if engagement is the goal—and granted the agency did a lovingly great job with the creative—there is a long way to go. While the WordPress-based web site captures the essence of the effort, the Forum section (called “Debate” on the site), more than two months out from the date of the first post, has only one comment for the six posts there now.
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