Advertising for a schizophrenic
A post by mashkulture.net divides the advertising world by copywriter and art director perspectives, and never the twain shall meet.
This was like 1982 all over again. I thought we had moved into bigger thinking. Genuine “capital C” Creativity is not bound by a title or type. I’ve certainly created an illustration and know art directors who have written headlines.
George Eade
Jun 6, 2012, 6:25 amEmbarrassingly, more often than not when you and I work together, Timothy, but don’t tell anyone. I clean up YOUR image and you spell and grammar check my broken English! It’s all good.
Tim and I have a policy in creative sessions … if one of us comes up with a stupid idea, we are only allowed to say — “yes … and …”. You gotta get those lousy stale ideas out on the table and swept into the trash can quickly to get to the good stuff!