Every now and again clients want to pose questions to their prospects; questions such as, “Is your data really secure?” or “Is your financial software ready for the new millennium?” Today on NPR’s Forum, author Daniel Pink talked about his new book, To Sell Is Human: The Surprising truth about moving others. Pink says it’s […]
Category Archives: ad
So that’s why it’s called ‘Down Under’
I am having trouble getting my head around this underwear ad campaign from Australia/NZ. The copy is “Quality best appreciated up close.” Via ads of the world. Perhaps even weirder is the “club” ad.
Be painfully obvious
You are swimming in a crowded stream, with big fish who could eat you and small fish who could quickly grow bigger than you and become a threat. Being competitive, no doubt, is a challenge that affects your lifeblood. There is nothing better, I have always told my client, than a challenge. I really like […]
