I don’t do HTML mail. It gets in the way of communication. I recently brought this up with a client and their response was they found it ”refreshing.” That was good to hear, as on this end facing only 12 point Courier as you compose strips away the pretense and forces the sender to really […]
Category Archives: Public Relations
The Joys of Plaintext
Also posted in Devil in the Details, Future Shock, Social Media
Tagged Clear Language, Internet marketing
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Out-of-the-inbox thinking
Today and today only, when you visit opera.com, the home of the most popular mobile browser, you will get a simulated look into the inbox of Opera co-founder Jon S. von Tetzchner. In a clever bit of Flash coding you can browse Jon’s inbox, each message revealing amusing copy. But the most important message is […]
It’s not just product, it’s a brand
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Congrats to HARO on its second birthday
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My Guilty Christmas Card Pleasure
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Every time you use corporate doubletalk, an angel dies
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Don’t just tell a story, carpe diem
As a journalist in the computer press, I received sometimes 40 press releases in a single day. Since I am an information junkie I did not view this as a negative; the more possibilities of topics I had to write about—and file away for future reference and “enterprise” stories—the better. Yet I did enforce one, […]
