Ever since I read about Mary Meeker’s influential misinformation in this morning’s paper, I feel obliged to present my own made-up statistics and fabricated facts: 12 percent of all “lossless” audio files were made from low-quality mp3s. 36 percent of smart phone users are not as smart as their phones. Dropped calls account for more than […]
Category Archives: Social Media
Misinformation Science
Also posted in Devil in the Details, high tech, Proofreading Fail
Tagged The Tyranny of Thought Leaders
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Lacking only endorsement from the Audubon Society
With the unveiling of a new, improved logo and dropping the logotype, Twitter has entered what AdWeek says is “a new era for the social network—one where Twitter is so powerful and omnipresent that they don’t need text for name recognition.” From Twitter’s statement: Our new bird grows out of love for ornithology, design within […]
Also posted in Marketing
Tagged Branding Is Everything, Internet marketing, killer brands, logos, ornithology, Twitter
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Job app for Polish copywriters
This is soooo much cooler than filling out those boring job applications.
Social and Exponential
So many have said it better than I, but truly: social media presents more opportunities to connect one-on-one—across cultures, communities and continents—more than any other medium before it. Sometimes a bewildered friend or client will ask me, what good is this social media? What I hear is “what can it do for me.” Well, look […]
Also posted in Creative Wonders
Tagged Branding Is Everything, rapid deployment direct marketing
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The Joys of Plaintext
I don’t do HTML mail. It gets in the way of communication. I recently brought this up with a client and their response was they found it ”refreshing.” That was good to hear, as on this end facing only 12 point Courier as you compose strips away the pretense and forces the sender to really […]
Also posted in Devil in the Details, Future Shock, Public Relations
Tagged Clear Language, Internet marketing
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Life in Marin Is Pretty Great
What happens when budget cutting goes deep into affluent regions? Why, launch a campaign, of course. And that’s just what SF’s Venables Bell & Partners did: a compelling pro bono campaign for the Marin Alliance for Public Schools. Though announced last March, the video and newspaper ads were just posted on Ads of the World. […]
Form, or Platform?
Regardless of your feelings about Facebook, you have to “I Like” this art director’s profile page. Thanks to TechCrunch Europe.
It’s not just product, it’s a brand
Five days The amount of time that passed from the introduction of the Gap logo until the company’s ultimate surrender to the din of loyal customer criticism. Ten weeks The amount of time that passed from the introduction of New Coke until the company’s ultimate surrender to the din of loyal customer criticism. What these […]
Hunters and Gatherers on the Web
Today we learn via Forbes what we’ve known for thousands of years: males compete, women converse. Of course that’s an oversimplification, yet it’s almost that basic: women use social networking tools to make connections while men use social networking tools to raise their status, leveraging content-oriented sites like Digg, YouTube and LinkedIn; I believe UC […]
