Tag Archives: Metrics

Life in Marin Is Pretty Great

What happens when budget cutting goes deep into affluent regions? Why, launch a campaign, of course. And that’s just what SF’s Venables Bell & Partners did: a compelling pro bono campaign for the Marin Alliance for Public Schools. Though announced last March, the video and newspaper ads were just posted on Ads of the World. […]

Posted in Advertising, Social Media | Also tagged | 1 Response

News for Algorithms

In Dr. Laura, Associated Content and the Googledammerung Scott Rosenberg lamented about the state of Google News, and rightly so. Is Google News useful? Certainly on a good day. Is it human? Not so much. A week after the Dr. Laura n-word controversy hit the fan, Rosenberg typed |Dr. Laura n-word| in Google News and […]

Posted in Future Shock | Also tagged , , | Leave a comment

Hunters and Gatherers on the Web

Today we learn via Forbes what we’ve known for thousands of years: males compete, women converse. Of course that’s an oversimplification, yet it’s almost that basic: women use social networking tools to make connections while men use social networking tools to raise their status, leveraging content-oriented sites like Digg, YouTube and LinkedIn; I believe UC […]

Posted in Marketing, Social Media | Also tagged | Leave a comment