Two recent events cause me to chuckle, the first being the selection of Staples’ Yelling Man as Consumerist.com’s first Worst Ad in America Awards. The vote of more than 100,000 consumers confirms that, no matter how low the price, it’s not worth damaging your hearing. The irony of course is that the spot, created by […]
An in-joke of advertising tag line folderol comes from on old colleague at a prominent Silicon Valley agency. The Fluke Corporation makes electronic test tools and in the early days of computers, monitors were often proudly branded with the company name. I cannot confirm that the Fluke Corporation ever considered the tag line “If it […]
Though very little was said about the similarities between the Obama campaign logo and the Pepsi logo, the Quaker Oats division of PepsiCo now has a new campaign and a tag line that is powerful in its simplicity: “Go humans go.” There is no doubt the campaign owes a creative debt to Shepard Fairey, but […]
Largely under the radar, a new “free user generated content community website focused on the workplace” launched mid-December. “In the short time that Telonu has been in beta, it has achieved a strong following with large companies via word of mouth indicating the underlying need for a ‘Yelp’ for the business community,” said the company’s […]