With the unveiling of a new, improved logo and dropping the logotype, Twitter has entered what AdWeek says is “a new era for the social network—one where Twitter is so powerful and omnipresent that they don’t need text for name recognition.” From Twitter’s statement: Our new bird grows out of love for ornithology, design within […]
Tag Archives: Branding Is Everything
Lacking only endorsement from the Audubon Society
Posted in Marketing, Social Media
Also tagged Internet marketing, killer brands, logos, ornithology, Twitter
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Explosive Package Design
Cody Betts, a student at in Multimedia Design at the University of Wisconson-Stout, created this Tabasco Limited Edition Dynamite Sauce for his Graphic Design II final project. The laser-engraved aspen helps achieve the look of an old-style dynamite box. Via Behance.
Social and Exponential
So many have said it better than I, but truly: social media presents more opportunities to connect one-on-one—across cultures, communities and continents—more than any other medium before it. Sometimes a bewildered friend or client will ask me, what good is this social media? What I hear is “what can it do for me.” Well, look […]
Posted in Creative Wonders, Social Media
Also tagged rapid deployment direct marketing
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The Day the Music Categories Died
From Honolulu to New Orleans, musicians and fans are bemoaning the loss of categories in the annual Grammy Awards announced yesterday. The revised list cuts 31 categories. At last February’s 53rd annual Grammy Awards Tia Carrere won the award for Best Hawaiian Music Album; the category will not exist for the 54th. The Honolulu Star-Advertiser […]
Form, or Platform?
Regardless of your feelings about Facebook, you have to “I Like” this art director’s profile page. Thanks to TechCrunch Europe.
It’s not just product, it’s a brand
Five days The amount of time that passed from the introduction of the Gap logo until the company’s ultimate surrender to the din of loyal customer criticism. Ten weeks The amount of time that passed from the introduction of New Coke until the company’s ultimate surrender to the din of loyal customer criticism. What these […]
A changing wolf
Adaptability. If ever there was a company built on Darwinian theory, Bluewolf might be the one. It was formed as the big consulting firms struggled with the end of the mega project era and the beginning of more affordable enterprise services via Web 2.0, cloud computing and platform-driven innovations (they were one of the first […]
Intelligent branding for resale
Even if you’ve never heard of the Visual Data Group, you’ve probably heard of QlikView, the world’s fastest-growing software company. Visual Data Group is North America’s Elite Reseller of QlikView, an amazing business intelligence product that uses in-memory analysis and reporting to manipulate millions of database objects rapidly and intuitively. Visual Data Group is a […]
Mares Eat Oats and Does Eat Oats
Though very little was said about the similarities between the Obama campaign logo and the Pepsi logo, the Quaker Oats division of PepsiCo now has a new campaign and a tag line that is powerful in its simplicity: “Go humans go.” There is no doubt the campaign owes a creative debt to Shepard Fairey, but […]
Don’t just tell a story, carpe diem
As a journalist in the computer press, I received sometimes 40 press releases in a single day. Since I am an information junkie I did not view this as a negative; the more possibilities of topics I had to write about—and file away for future reference and “enterprise” stories—the better. Yet I did enforce one, […]
