I don’t do HTML mail. It gets in the way of communication. I recently brought this up with a client and their response was they found it ”refreshing.” That was good to hear, as on this end facing only 12 point Courier as you compose strips away the pretense and forces the sender to really […]
Tag Archives: Clear Language
The Joys of Plaintext
Posted in Devil in the Details, Future Shock, Public Relations, Social Media
Also tagged Internet marketing
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Thinking sound, writing with clarity
There are few vendors to consider when looking at world-class sound reinforcement systems. One such provider, Meyer Sound, happens to be right in my backyard. So I jumped at the chance to present prose that described a new facility, just opened, for the Freight and Salvage, the oldest folk and roots music venue west of […]
Every time you use corporate doubletalk, an angel dies
Down times mean opportunities, and if there were an opportunity it would be for in-the-loop decent creative for layoff memos. I am certain this is one area that is ripe for automation. How ugly can a layoff memo be? Well, it can certainly be too long, and even if you’re an online media delivery technology […]
Power to the People, Megawatts to the Masses
Though I live in Northern California I was raised in the Great Fly Over, a.k.a. the midwest. Visiting the family lake last month I decided to visit the local metropolis (birthplace of Robert A. Heinlein) and the only wine bar in a 100-mile radius. I struck up a conversation with a young man not quite […]
Be painfully obvious
You are swimming in a crowded stream, with big fish who could eat you and small fish who could quickly grow bigger than you and become a threat. Being competitive, no doubt, is a challenge that affects your lifeblood. There is nothing better, I have always told my client, than a challenge. I really like […]
Don’t just tell a story, carpe diem
As a journalist in the computer press, I received sometimes 40 press releases in a single day. Since I am an information junkie I did not view this as a negative; the more possibilities of topics I had to write about—and file away for future reference and “enterprise” stories—the better. Yet I did enforce one, […]
