With the unveiling of a new, improved logo and dropping the logotype, Twitter has entered what AdWeek says is “a new era for the social network—one where Twitter is so powerful and omnipresent that they don’t need text for name recognition.” From Twitter’s statement: Our new bird grows out of love for ornithology, design within […]
Tag Archives: Internet marketing
Lacking only endorsement from the Audubon Society
Posted in Marketing, Social Media
Also tagged Branding Is Everything, killer brands, logos, ornithology, Twitter
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Are you ready to drop your spam defenses?
Sometimes a problem is so bad, the worst thing you can do is talk about it. Worse than that, however, is talking about a problem when you are completely uninformed on the topic. While spam volumes are at historic lows, the amount of email that traverses the Internet that is unsolicited rubbish was still 68 […]
The Joys of Plaintext
I don’t do HTML mail. It gets in the way of communication. I recently brought this up with a client and their response was they found it ”refreshing.” That was good to hear, as on this end facing only 12 point Courier as you compose strips away the pretense and forces the sender to really […]
Posted in Devil in the Details, Future Shock, Public Relations, Social Media
Also tagged Clear Language
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Out-of-the-inbox thinking
Today and today only, when you visit opera.com, the home of the most popular mobile browser, you will get a simulated look into the inbox of Opera co-founder Jon S. von Tetzchner. In a clever bit of Flash coding you can browse Jon’s inbox, each message revealing amusing copy. But the most important message is […]
Hunters and Gatherers on the Web
Today we learn via Forbes what we’ve known for thousands of years: males compete, women converse. Of course that’s an oversimplification, yet it’s almost that basic: women use social networking tools to make connections while men use social networking tools to raise their status, leveraging content-oriented sites like Digg, YouTube and LinkedIn; I believe UC […]
Intelligent branding for resale
Even if you’ve never heard of the Visual Data Group, you’ve probably heard of QlikView, the world’s fastest-growing software company. Visual Data Group is North America’s Elite Reseller of QlikView, an amazing business intelligence product that uses in-memory analysis and reporting to manipulate millions of database objects rapidly and intuitively. Visual Data Group is a […]
McGraw’s Rules of Progress
Mass distribution of desktop publishing tools will result in a lot of bad desktop publishing. Even if you never heard the word “hypertext” until 1995 you could still become an industry expert and author on the topic by 1997, even if your last job was in a grocery store. The “free” and unfettered construction of […]
If I have to explain the punch line…
Largely under the radar, a new “free user generated content community website focused on the workplace” launched mid-December. “In the short time that Telonu has been in beta, it has achieved a strong following with large companies via word of mouth indicating the underlying need for a ‘Yelp’ for the business community,” said the company’s […]
The Two-letter Strategy
A little-known feature of Google’s search engine crawler could turn site stats on its head: Google Sitelinks. Our process for generating Sitelinks is completely automated. We show them when we think they’ll be most useful to searchers, saving them time from hunting through web pages to find the information they are looking for. Over time, […]
Geo Targeting: Easier than You Think
Reading the wikipedia entry for geo targeting, one would think this a near-impossible task: The automated discovery of user city-level information based on IP addresses by trace routes, pings, and a combination of other tools and methods is far more advanced. It is dependent on the pre-analysis of the entire IP address space. There are […]
