Ever since I read about Mary Meeker’s influential misinformation in this morning’s paper, I feel obliged to present my own made-up statistics and fabricated facts: 12 percent of all “lossless” audio files were made from low-quality mp3s. 36 percent of smart phone users are not as smart as their phones. Dropped calls account for more than […]
Author Archives: Tim McGraw
When should you ask the prospect a question?
Every now and again clients want to pose questions to their prospects; questions such as, “Is your data really secure?” or “Is your financial software ready for the new millennium?” Today on NPR’s Forum, author Daniel Pink talked about his new book, To Sell Is Human: The Surprising truth about moving others. Pink says it’s […]
Big Brother Approves
Penguin Press commissioned designer David Pearson to re-imagine covers of five classic George Orwell novels. Among them is this standout cover for “1984,” with both the title and the author’s name “blacked out.” In certain light you can see the title under the “redaction,” as this graphic portrays. Pearson says that the design went through […]
Posted in Devil in the Details, Future Shock, publishing
Tagged dust jacket, George Orwell
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Do you see any grass between my teeth?
I guess I am a sucker for commercial art under foot. The Brazilians, as I have noted, have it down to a science. Found at I Believe in Advertising
Cross-dressing: always in style
Chinese teen-girl fashion clothier Yuekou is using a 72-year-old man as a model. World, meet Liu Xianping, grandfather of Lv Ting, the apparel-maker’s owner. According to Ting, one day Xianping picked up an outfit, tried to give her advice on mixing and matching outfits and instead of saying “Grandpa, that’s gross…” what resulted was Xianping’s first […]
Able to leap tall paradigms in a single bound
Clark&Kent is the smallest ad agency in the world with headquarters in a phone booth in New York. Here is the C&K business card. And of course…it’s a phone booth! That’s all well and good until someone asks “What’s a phone booth?” Via I Believe in Advertising.
Posted in Marketing
Tagged anachronistic paradigms, art directors, telephone booth, visual arts
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Interactive artist creates, sells websites
Rafaël Rozendaal is a Dutch-Brazilian visual artist and founder of the DIY curatorial platform BYOB (Bring Your Own Beamer). He uses the internet as his canvas and gallery, building colorful and interactive works that lie somewhere between animation and digital painting. Rafaël says, “If you told Leonardo daVinci there’s this magical box that anyone in […]
Posters for Flight, Still Alive
Flight via IMPawards.com
Posted in Advertising, movie marketing
Tagged Denzel Washington, Paul Williams, simple graphics
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Keepin’ it classy
Is “abattoir” just one of those Aussie words everyone there knows, like stickybeak or billabong? Or was “slaughterhouse” just a tad too déclassé? Via ads of the world.
Not likely coming to Kindle anytime soon…
Publicis Spain created a WonderBra box posing as a self-help book and placed it in bookstores and shopping centers. Apparently business women in Spain are not yet tired of answering the question “What are you staring at?” Via Ads of the World.
Posted in campaign, Creative Wonders, Marketing
Tagged Ads of the World, killer brands, WonderBra
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