With the unveiling of a new, improved logo and dropping the logotype, Twitter has entered what AdWeek says is “a new era for the social network—one where Twitter is so powerful and omnipresent that they don’t need text for name recognition.” From Twitter’s statement: Our new bird grows out of love for ornithology, design within […]
Author Archives: Tim McGraw
Lacking only endorsement from the Audubon Society
Posted in Marketing, Social Media
Tagged Branding Is Everything, Internet marketing, killer brands, logos, ornithology, Twitter
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Test patterns
When I see this kind of creativity and detail I know, print is not dead. If you like this, the “stain bandits,” check out the Pirates Arno ad.
Posted in Advertising, Devil in the Details
Tagged Ads of the World, clever print ads
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Advertising for a schizophrenic
A post by mashkulture.net divides the advertising world by copywriter and art director perspectives, and never the twain shall meet. This was like 1982 all over again. I thought we had moved into bigger thinking. Genuine “capital C” Creativity is not bound by a title or type. I’ve certainly created an illustration and know art […]
Job app for Polish copywriters
This is soooo much cooler than filling out those boring job applications.
Posted in Advertising, Creative Wonders, Social Media
Tagged Ads of the World, copywriters, JWT
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So that’s why it’s called ‘Down Under’
I am having trouble getting my head around this underwear ad campaign from Australia/NZ. The copy is “Quality best appreciated up close.” Via ads of the world. Perhaps even weirder is the “club” ad.
Explosive Package Design
Cody Betts, a student at in Multimedia Design at the University of Wisconson-Stout, created this Tabasco Limited Edition Dynamite Sauce for his Graphic Design II final project. The laser-engraved aspen helps achieve the look of an old-style dynamite box. Via Behance.
Are you ready to drop your spam defenses?
Sometimes a problem is so bad, the worst thing you can do is talk about it. Worse than that, however, is talking about a problem when you are completely uninformed on the topic. While spam volumes are at historic lows, the amount of email that traverses the Internet that is unsolicited rubbish was still 68 […]
Social and Exponential
So many have said it better than I, but truly: social media presents more opportunities to connect one-on-one—across cultures, communities and continents—more than any other medium before it. Sometimes a bewildered friend or client will ask me, what good is this social media? What I hear is “what can it do for me.” Well, look […]
The Joys of Plaintext
I don’t do HTML mail. It gets in the way of communication. I recently brought this up with a client and their response was they found it ”refreshing.” That was good to hear, as on this end facing only 12 point Courier as you compose strips away the pretense and forces the sender to really […]
Posted in Devil in the Details, Future Shock, Public Relations, Social Media
Tagged Clear Language, Internet marketing
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