Author Archives: Tim McGraw

Life in Marin Is Pretty Great

What happens when budget cutting goes deep into affluent regions? Why, launch a campaign, of course. And that’s just what SF’s Venables Bell & Partners did: a compelling pro bono campaign for the Marin Alliance for Public Schools. Though announced last March, the video and newspaper ads were just posted on Ads of the World. […]

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The Day the Music Categories Died

From Honolulu to New Orleans, musicians and fans are bemoaning the loss of categories in the annual Grammy Awards announced yesterday. The revised list cuts 31 categories. At last February’s 53rd annual Grammy Awards Tia Carrere won the award for Best Hawaiian Music Album; the category will not exist for the 54th. The Honolulu Star-Advertiser […]

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Praying for Japan

Since the devastating earthquake and tsunami in Japan, creative types have stepped forward and provided their ideas for a campaign to help. One of the most compelling images was designed by Ng Vuong, revealing that the young Vietnamese creative may not be the “simple-minded adventurer” his blog tag line implies. Thanks and a tip o’ […]

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Imitation, sincerely

According to the New York Times, one week from today Condé Nast Publications will launch an irreverent invitation to readers and advertisers to reconsider its venerable food magazine, Bon Appétit, with an example that looks suspiciously familiar.

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Form, or Platform?

Regardless of your feelings about Facebook, you have to “I Like” this art director’s profile page. Thanks to TechCrunch Europe.

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Out-of-the-inbox thinking

Today and today only, when you visit opera.com, the home of the most popular mobile browser, you will get a simulated look into the inbox of Opera co-founder Jon S. von Tetzchner. In a clever bit of Flash coding you can browse Jon’s inbox, each message revealing amusing copy. But the most important message is […]

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A FUSSP gets funded

Is a universal unsubscribe feasible? Back in the day, a usenet curmudgeon called it the FUSSP, as in “You have discovered the Final Ultimate Solution to the Spam Problem” and therefore, you are an expert. But that was never the case. Unsubscribe.com believes it is possible, and they convinced venture capitalists to part with $2.1 […]

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It’s not just product, it’s a brand

Five days The amount of time that passed from the introduction of the Gap logo until the company’s ultimate surrender to the din of loyal customer criticism. Ten weeks The amount of time that passed from the introduction of New Coke until the company’s ultimate surrender to the din of loyal customer criticism. What these […]

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When Selling is Annoying

Two recent events cause me to chuckle, the first being the selection of Staples’ Yelling Man as Consumerist.com’s first Worst Ad in America Awards. The vote of more than 100,000 consumers confirms that, no matter how low the price, it’s not worth damaging your hearing. The irony of course is that the spot, created by […]

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Homer is Always Hungry

You have to love the creativity that drove this Brazilian promotion for the Simpsons Movie. Thanks to Ads of the World and Julien Hatton.

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