According to the New York Times, one week from today Condé Nast Publications will launch an irreverent invitation to readers and advertisers to reconsider its venerable food magazine, Bon Appétit, with an example that looks suspiciously familiar.
Category Archives: Advertising
Form, or Platform?
Regardless of your feelings about Facebook, you have to “I Like” this art director’s profile page. Thanks to TechCrunch Europe.
When Selling is Annoying
Two recent events cause me to chuckle, the first being the selection of Staples’ Yelling Man as Consumerist.com’s first Worst Ad in America Awards. The vote of more than 100,000 consumers confirms that, no matter how low the price, it’s not worth damaging your hearing. The irony of course is that the spot, created by […]
Homer is Always Hungry
You have to love the creativity that drove this Brazilian promotion for the Simpsons Movie. Thanks to Ads of the World and Julien Hatton.
Commitment to Excellence
This is a scan of a sticker exactly as it appeared on our newspaper recently. Where is a proofreader when you need one?
Also posted in Proofreading Fail
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Mares Eat Oats and Does Eat Oats
Though very little was said about the similarities between the Obama campaign logo and the Pepsi logo, the Quaker Oats division of PepsiCo now has a new campaign and a tag line that is powerful in its simplicity: “Go humans go.” There is no doubt the campaign owes a creative debt to Shepard Fairey, but […]
If I have to explain the punch line…
Largely under the radar, a new “free user generated content community website focused on the workplace” launched mid-December. “In the short time that Telonu has been in beta, it has achieved a strong following with large companies via word of mouth indicating the underlying need for a ‘Yelp’ for the business community,” said the company’s […]
My Guilty Christmas Card Pleasure
A start-up with a solid idea (and patent) that I was involved in early on was AmazingMail.com of Scottsdale, Arizona. It was created by a retired commercial airline pilot, John Lockhart. And what is AmazingMail, you ask? It is a high-quality postcard created from your computer and sent through the US Postal Service using mailing […]
Crisis? What Crisis?
Hat tip to Advertising Is Good for You for this gem launched last August by Storåkers McCann, Stockholm, for Dagens Industri, a financial newspaper in tabloid format and the most profitable daily newspaper in Sweden. In the current economic global downturn it is no longer a mystery why financial industries have imploded. If these numbskulls […]
Be painfully obvious
You are swimming in a crowded stream, with big fish who could eat you and small fish who could quickly grow bigger than you and become a threat. Being competitive, no doubt, is a challenge that affects your lifeblood. There is nothing better, I have always told my client, than a challenge. I really like […]
