Every now and again clients want to pose questions to their prospects; questions such as, “Is your data really secure?” or “Is your financial software ready for the new millennium?” Today on NPR’s Forum, author Daniel Pink talked about his new book, To Sell Is Human: The Surprising truth about moving others. Pink says it’s […]
Category Archives: Marketing
Able to leap tall paradigms in a single bound
Clark&Kent is the smallest ad agency in the world with headquarters in a phone booth in New York. Here is the C&K business card. And of course…it’s a phone booth! That’s all well and good until someone asks “What’s a phone booth?” Via I Believe in Advertising.
Posted in Marketing
Tagged anachronistic paradigms, art directors, telephone booth, visual arts
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Not likely coming to Kindle anytime soon…
Publicis Spain created a WonderBra box posing as a self-help book and placed it in bookstores and shopping centers. Apparently business women in Spain are not yet tired of answering the question “What are you staring at?” Via Ads of the World.
Also posted in campaign, Creative Wonders
Tagged Ads of the World, killer brands, WonderBra
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Lacking only endorsement from the Audubon Society
With the unveiling of a new, improved logo and dropping the logotype, Twitter has entered what AdWeek says is “a new era for the social network—one where Twitter is so powerful and omnipresent that they don’t need text for name recognition.” From Twitter’s statement: Our new bird grows out of love for ornithology, design within […]
Also posted in Social Media
Tagged Branding Is Everything, Internet marketing, killer brands, logos, ornithology, Twitter
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Explosive Package Design
Cody Betts, a student at in Multimedia Design at the University of Wisconson-Stout, created this Tabasco Limited Edition Dynamite Sauce for his Graphic Design II final project. The laser-engraved aspen helps achieve the look of an old-style dynamite box. Via Behance.
The Day the Music Categories Died
From Honolulu to New Orleans, musicians and fans are bemoaning the loss of categories in the annual Grammy Awards announced yesterday. The revised list cuts 31 categories. At last February’s 53rd annual Grammy Awards Tia Carrere won the award for Best Hawaiian Music Album; the category will not exist for the 54th. The Honolulu Star-Advertiser […]
Out-of-the-inbox thinking
Today and today only, when you visit opera.com, the home of the most popular mobile browser, you will get a simulated look into the inbox of Opera co-founder Jon S. von Tetzchner. In a clever bit of Flash coding you can browse Jon’s inbox, each message revealing amusing copy. But the most important message is […]
It’s not just product, it’s a brand
Five days The amount of time that passed from the introduction of the Gap logo until the company’s ultimate surrender to the din of loyal customer criticism. Ten weeks The amount of time that passed from the introduction of New Coke until the company’s ultimate surrender to the din of loyal customer criticism. What these […]
When Selling is Annoying
Two recent events cause me to chuckle, the first being the selection of Staples’ Yelling Man as Consumerist.com’s first Worst Ad in America Awards. The vote of more than 100,000 consumers confirms that, no matter how low the price, it’s not worth damaging your hearing. The irony of course is that the spot, created by […]
Hunters and Gatherers on the Web
Today we learn via Forbes what we’ve known for thousands of years: males compete, women converse. Of course that’s an oversimplification, yet it’s almost that basic: women use social networking tools to make connections while men use social networking tools to raise their status, leveraging content-oriented sites like Digg, YouTube and LinkedIn; I believe UC […]
