An in-joke of advertising tag line folderol comes from on old colleague at a prominent Silicon Valley agency. The Fluke Corporation makes electronic test tools and in the early days of computers, monitors were often proudly branded with the company name. I cannot confirm that the Fluke Corporation ever considered the tag line “If it […]
Author Archives: Tim McGraw
Mares Eat Oats and Does Eat Oats
Though very little was said about the similarities between the Obama campaign logo and the Pepsi logo, the Quaker Oats division of PepsiCo now has a new campaign and a tag line that is powerful in its simplicity: “Go humans go.” There is no doubt the campaign owes a creative debt to Shepard Fairey, but […]
If I have to explain the punch line…
Largely under the radar, a new “free user generated content community website focused on the workplace” launched mid-December. “In the short time that Telonu has been in beta, it has achieved a strong following with large companies via word of mouth indicating the underlying need for a ‘Yelp’ for the business community,” said the company’s […]
My Guilty Christmas Card Pleasure
A start-up with a solid idea (and patent) that I was involved in early on was AmazingMail.com of Scottsdale, Arizona. It was created by a retired commercial airline pilot, John Lockhart. And what is AmazingMail, you ask? It is a high-quality postcard created from your computer and sent through the US Postal Service using mailing […]
Posted in Advertising, Marketing, Public Relations
Tagged rapid deployment direct marketing
1 Response
Every time you use corporate doubletalk, an angel dies
Down times mean opportunities, and if there were an opportunity it would be for in-the-loop decent creative for layoff memos. I am certain this is one area that is ripe for automation. How ugly can a layoff memo be? Well, it can certainly be too long, and even if you’re an online media delivery technology […]
The Two-letter Strategy
A little-known feature of Google’s search engine crawler could turn site stats on its head: Google Sitelinks. Our process for generating Sitelinks is completely automated. We show them when we think they’ll be most useful to searchers, saving them time from hunting through web pages to find the information they are looking for. Over time, […]
Power to the People, Megawatts to the Masses
Though I live in Northern California I was raised in the Great Fly Over, a.k.a. the midwest. Visiting the family lake last month I decided to visit the local metropolis (birthplace of Robert A. Heinlein) and the only wine bar in a 100-mile radius. I struck up a conversation with a young man not quite […]
Geo Targeting: Easier than You Think
Reading the wikipedia entry for geo targeting, one would think this a near-impossible task: The automated discovery of user city-level information based on IP addresses by trace routes, pings, and a combination of other tools and methods is far more advanced. It is dependent on the pre-analysis of the entire IP address space. There are […]
Crisis? What Crisis?
Hat tip to Advertising Is Good for You for this gem launched last August by Storåkers McCann, Stockholm, for Dagens Industri, a financial newspaper in tabloid format and the most profitable daily newspaper in Sweden. In the current economic global downturn it is no longer a mystery why financial industries have imploded. If these numbskulls […]
Be painfully obvious
You are swimming in a crowded stream, with big fish who could eat you and small fish who could quickly grow bigger than you and become a threat. Being competitive, no doubt, is a challenge that affects your lifeblood. There is nothing better, I have always told my client, than a challenge. I really like […]
